55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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Alex is a happy and fulfilling young man: he is a sportsman, he has a career, a fiancee, friends ... He comes from a family of three whose mother died recently. Has always been the pillar of the family, the "perfect" child. But after a short coma, he becomes sexually attracted by men ... This change of sexual orientation creates a shock wave with his clan.

(Filmed at the Cannes Film Festival) We cannot think everything embedded in a single second, where innumerable pictures coincide; we can remember one of them and know about the others that they are there, yet we cannot conceive them, only a feeling of impenetrability, unknowability lingers (and a flame as well).

We don't have an overview translated in English. Help us expand our database by adding one.

Friends try to dissuade a suicidal man from jumping off a ledge, but they are not much better off than he is.

Friends try to dissuade a suicidal man from jumping off a ledge, but they are not much better off than he is.

A Southern stock-car driver puts his rising career in the hands of a race promoter.

A romantic drama set in a stunning village in Italian Switzerland. Alice is a beautiful and troubled twenty-something who is on the run from a life that is out of control. When her estranged father dies she returns to the village of her childhood to execute his will. Here she meets the grandmother she never knew, a man who may hold the key to her heart and a young epileptic boy. We watch to see if Alice can mend the damage inflicted by warring parents. Ultimately Jump is an uplifting story about the power of friendship and love.